The partnership between the crypto-exchange OKX and the McLaren Formula 1 Team has undergone significant enhancements, with the OKX logo set to appear on the side pods of the McLaren F1 car livery for 20 races in the 2024 season. This announcement further solidifies the integration of OKX branding within the world of elite motorsport and signals a continued effort to merge the realms of Web3, blockchain, and Formula 1.
The unveiling of the new livery for the 2024 season, inspired by the “Stealth Mode” design co-created by OKX and McLaren in 2023, showcases the commitment to innovation and collaboration between the two entities. Notable figures from both organizations have expressed their excitement and confidence in the expanded partnership, citing the shared spirit of innovation and forward-thinking that underpins their joint endeavors.
This strengthened collaboration between OKX and McLaren is the culmination of a journey that began at the Miami Grand Prix in May 2022. Since then, the goal has been to elevate the fan experience, drive innovation, and elevate both brands in their respective industries. As OKX continues to grow and evolve within the crypto and NFT sphere, its alignment with the high-speed world of Formula 1 reflects a strategic and forward-looking approach to expanding its presence and influence.
