Binance Labs, the venture capital and incubation arm of Binance, has recently made a strategic investment in Blum, a pioneering project in the crypto space. The CEO and co-founder of Blum, Gleb Kostarev, expressed gratitude for the support from Binance Labs, highlighting how this investment will propel Blum’s trading infrastructure and development, allowing for expansion into new markets.
The journey of Blum began on April 19th, 2024, with its launch and participation in the prestigious Binance MVB Programme. The response was overwhelming, with over 100,000 users signing up within 24 hours, signaling a promising start for the platform.
Blum stands out as a gamified Telegram Mini App, tapping into Telegram’s extensive ecosystem with 950 million monthly active users. While the full version of the exchange is on track for release by the year’s end, users can already engage with key features within the Telegram app.
Vladimir Smerkis, CMO, and co-founder of Blum, highlighted the platform’s unique approach as the first ‘tap-to-earn’ Telegram mini-app to complete Binance Labs’ MVB incubation program. Blum’s integration of game mechanics sets it apart, positioning it as a decentralized exchange (DEX) with a broader audience reach.
The user base of Blum has experienced substantial growth, fueled by innovative gaming strategies such as the tap-to-earn model. With over 60 million users globally, including 18 million daily users and 20 million on-chain users, Blum has become a significant player in the crypto space.
Looking ahead, Blum’s founders have unveiled a strategic roadmap to further enhance the platform and drive growth within the Web3 sector. Users can expect new features like memepad for token minting and trading on Blum, along with partnerships with prominent projects and artists to broaden accessibility to crypto.
In line with their commitment to education, Blum has launched the Blum Academy on YouTube, attracting millions of subscribers with informative content on cryptocurrency. The team actively engages in industry conferences, with upcoming appearances at events like TOKEN 2024 in Singapore to share insights and expand the community’s knowledge.
Stay tuned for more updates on Blum’s continued growth and collaborations in the crypto and NFT space, as they pave the way for a more inclusive and interactive crypto experience.
